The EXI Entrepreneurial Psychology methodology uses the process of new venture creation as a psychological intervention. Developed from Earnshaw's PhD research, it addresses all of the factors outlined in the Waddell and Burton (2006) model of work and psychological well-being. The creativity inherent in the entrepreneurial process is healing in its own right. It is implicitly strengths-based and uses the principles of micro-enterprise development as a psychological intervention. Core precepts of motivational interviewing, cognitive reframing and other modalities capture and engage clients to promote sustainable cognitive, emotional and behavioural changes within a goal-directed framework. The 10-week clinical intervention is a structured yet flexible model that has yielded success with diverse clients from a broad range of cultural and socio-economic groups.